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Vinamilk, the country’s largest dairy producer, has been chosen again by Brand Footprint, a Kantar initiative, for the 8th consecutive times as the Fast Moving Consumer Goods (FMCG) brand in 4 key cities of HCMC, Hanoi, Danang City and Can Tho.
Vinamilk has been picked up the most in these 4 cities posting a healthy gap from other FMCG brands in this ranking.
According to Kantar, Vinamilk has reached out to more than 80% of Vietnamese households. It appears top in both cities and rural areas, with its strength mainly in urban areas where its 92% penetration rate is far higher than the other brands.
