According to Nielsen Vietnam, Vinamilk is the top producer of liquid milk in the Vietnamese market for 3 consecutive years from February 2018 to January 2021 i.e. during both pre and post-covid pandemic outbreak period.
In Vietnam, liquid milk and powdered milk are the 2 largest segments within the domestic dairy industry. Vinamilk is leading in both these segments.
Vinamilk boasts of nearly 250 types of products in its portfolio and these include 50 types of liquid milk that meet the nutritional needs of its consumers of varying demographies. Vinamilk will continue to focus on diversifying its liquid milk products in order to cater to consumers of different age groups and segments, while developing premium products selectively.
Vinamilk also has a robust R&D department that continues to develop new products – looking at newer flavors, low sugar, nutritional aspects as well as better packaging.
Vinamilk will also continue to develop its dairy farms with world-leading quality standards and increase farm sizes so as to proactively secure fresh and nutritious sources with exceptional quality. This is one factor that boost Vinamilk’s competitiveness in the market. The 13 farms managed by Vinamilk can sufficiently produce more than 1 million litres of raw milk daily.
Vinamilk also boasts a nationwide distribution network of 240,000 traditional retail outlets and another 7,800 modern outlets in the country. Its ecommerce www.giacmosuaviet.com.vn is also proving to be useful particularly during the acute COVID-19 outbreak period which required social distancing measures.
Meanwhile, in global standing, Vietnam has moved up from 42nd to 36th position in the Top 50 Dairy Product Processors in terms of sales revenue. The global ranking was conducted by UK-based Plimsoll Publishing Ltd. Vinamilk is the only dairy producer in ASEAN to enter the Top 50 ranking. It reported sales revenue of Dong 59.7 trillion (US$2.6 billion) in 2020.
In recent years, Vinamilk has launched a series of innovative products from high-grade Vinamilk Green Farm fresh milk, a product made of fresh milk sourced at Vinamilks Green Farm; Vinamilk UHT fresh milk with Bird’s Nest; and Vinamilk Fruit Love.
Vinamilk has also been among the Top 3 most chosen fast-moving consumer goods (FMCG) brand owners in both urban and rural areas for the 8th consecutive year, according to Kantar Worldpanels Asia Brand Footprint 2020.