Vietnam has a national target of increasing its coffee export turnover to US$10 billion, with greater focus on value-added processed coffee. Many coffee businesses are stepping up investments, as the sharp rise in coffee prices in recent years have also created the boost and motivation to accelerate investments in new processing technology.
Domestic as well as foreign coffee firms are now investing heavily in new factories in Vietnam. In April 2025, Nestle disclosed plan to inject Dong 1.9 trillion (US$73 million) to expand its existing Tri An coffee production facility in Dong Nai province. Local firms like Trung Nguyen Legend Group has just started construction of a coffee factory in Buon Ma Thuot city in the Central Highland province of Dak Lak, with a total investment of more than Dong 2 trillion (US$76.45 million). Both factories aim to capitalise on the high value of processed coffee.
Another player, Highlands Coffee has also inaugurated its roasting factory utilising latest German technology in the southern province of Ba Ria – Vung Tau, with an investment capital of Dong 500 billion (US$19.11 million) and an annual capacity of 75,000 tonnes.
Meanwhile, Phuc Sinh JSC is starting construction of a Dong 500 billion (US$19.11 million) factory which will commence operation in 2026. The factory aims to export its coffee products to Europe and Japan.
Vietnam’s top 3 coffee exporter, Intimex Group is investing in Phase II to double the capacity of its instant coffee factory in the southern province of Binh Duong, as its current annual production of 4,000 tonnes could not meet rising market demand.
In 2024, Vietnam’s processed coffee exports reached US$1.18 billion, still below the export value for Robusta coffee beans (US$4.18 billion) but the gap is slowly closing. In the not too distant past, Vietnam exported almost entirely of its coffee in unprocessed or semi-processed coffee beans format which generated lesser revenues.
