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Indonesians’ love affair with anything cheese has led to many players launching products that incorporate cheese as one of the ingredients.
Unilever, for instance, has launched Wall’s Blast Choco Cheese ice cream in Indonesia. Currently available at retail in 70ml packaging, it offers a combination of chocolate with cheese mixed with vanilla flavour, at a recommended retail price of only Rp 7,600 (US$0.53). Wall’s Blast is said to give the taste buds a blast in every bite due to its salty sweet sensation enriched with biscuit crumbles on its external layer followed by 3 separate layers of vanilla, chocolate and cheese.
