TWO Inc. (TWO) has recently partnered with Kagome Co., Ltd. (Kagome), a major Japanese condiment and juice manufacturer to launch ‘2foods Plant-Based Omurice’.
The new product is made from plant-based eggs called ‘Ever Egg’, a joint-development between the two companies.
Omurice is a popular Japanese comfort food – a chicken and vegetable fried rice flavored with ketchup and wrapped in an omelet, often served with demi-glace sauce or ketchup on top. It is an example of Western-influenced Japanese cuisine that has fans of all ages all over the world.
TWO and Kagome co-developed ‘Ever Egg’ using vegetables such as carrots and cannellini beans, also known as white kidney beans, as the main ingredient instead of the more commonly used soybeans. By implementing a proprietary technology called ‘the vegetable semi-ripening method’ (patent pending), Ever Egg is able to achieve the soft, fluffy texture similar to omelets made from real eggs. The demi-glace sauce and the chicken fried rice in ‘2foods Plant-Based Omurice’ are also entirely plant-based.
2foods Plant-Based Omurice will be available for pre-order on Makuake, Japan’s top product launch platform starting 9 March.
Through Makuake, TWO and Kagome aim to lead and accelerate the growth of the plant-based foods market in Japan. 2foods Plant-Based Omurice will also be offered as part of the menu at all six 2foods cafe/restaurant locations, and will be made available across more channels before the end of the year.
Global plant-based foods market has grown rapidly and is estimated to reach Yen 18 trillion (US$151 billion) by 2030. The Japanese market has almost quadrupled in the last 10 years.
TWO, the company behind 2foods, formed the business alliance with Kagome in April 2021. In January 2022, Kagome invested in 2foods to strengthen the partnership. 2foods Plant-Based Omurice is the first of such collaboration.