Since the start of the pandemic in 2020, many Malaysians are living in unprecedented times of disconnect, restrictions and uncertainties. To connect them with loved ones near and far, Tic Tac Malaysia has launched the Tic Tac ‘Kindness Trail’ campaign which features the ‘Gentle Messenger’ – an augmented reality tool which can help Malaysians spread kind words and win weekly prizes.
From now till 24 April, the Tic Tac ‘Kindness Trail’ campaign encourages Malaysians to spread positivity and kind words to one another through customisable messages and characters in the ‘Gentle Messenger’ available at www.tictac.my, featuring the iconic and cute brand characters Tic and Tac.
Sulabh Madhwal, Head of Marketing for Tic Tac Asia Pacific said, “The pandemic period feels like a surreal time warp where days and months seem to fly by, and it is hard to plan and predict the future. These circumstances have left many feeling disconnected and detached. At Tic Tac, we saw an opportunity to connect the dots through the Tic Tac ‘Kindness Trail’ campaign. Malaysians can now use the ‘Gentle Messenger’ to share fun and personalised messages with friends and family – offering a small way of expressing kind words and simple gestures which can make all the difference to a loved one’s day.”
He added, “Tic Tac has always been about fun, sharing and connections. Our products provide a gentle release of freshness and keep your mood upbeat, so it is only natural that we want to tap on spreading kindness and positivity and create meaningful connections. As Malaysians form this Tic Tac ‘Kindness Trail’ with each other, you can also buy the dedicated Mint and Orange ‘Kindness’ packs to win prizes which can be shared and enjoyed with your loved ones!”
To participate, consumers just need to purchase the Tic Tac ‘Kindness’ packs in Mint or Orange, and find the unique code inside and visit www.tictac.my and share kind words through the ‘Gentle Messenger’. The campaign will also see 322 winners with prizes from Shopee vouchers to holiday vacation.