Tianyun International Holdings Limited, a leading producer of processed fruit products in China, is planning to launch its latest products, Fruit Chunks Vitamin Sports Drink and Fruit Enzyme Sports Drink in early 2023. These new series of drinks have already completed its research and development and are now in the final planning stage of production and sales.
The new launch is expected to help Tianyun to accelerate its expansion into the rapidly growing functional drink segment.
According to a company statement, the upcoming series of Fruit Chunks Vitamin Sports Drink combines chunks of fruit such as peaches and apples. The product does not only boost energy level, but also help overcome fatigue and stay awake. In addition, the fruit chunks in this new product can provide consumers with a satisfying chewing sensation and a rich fruit flavour, which can be adapted to a variety of scenes, including daily life, sports and fitness, studying, entertainment and travel. It is a perfect choice to boost energy level and improve efficiency.
Meanwhile, apples and peaches are also used in the newly developed Fruit Enzyme Sports Drink series. The products mainly provide the necessary enzymes that meet the needs of daily life.
Mr. Yang Ziyuan, Chairman and CEO of the Group said, “With the increasing health awareness and the change in consumer consumption habits and dietary preferences, the functional beverage market has been growing rapidly in recent years and the scenes of drinking have been expanding, providing an unprecedented development opportunity for this market. In line with the implementation of the “Healthy China 2030” strategy, the Group is leveraging its industry experiences and strengths to launch 2 new featured beverages that are distinctive and different from similar-looking products found in the market. While this is in line with the Group’s strategic approach of enriching its product range and brand portfolio, it also meets customers’ needs and consumers’ evolving tastes. With the increasing diversification of our products, the Group is expected to further enhance its competitiveness in the functional beverage market, especially in the sports drink segment.”
Yang added, “The group’s new series of functional beverages can provide nutritional supplements and a variety of health benefits including immune system enhancement, slimming, anti-ageing, sports muscle building and intestinal tract conditioning. We believe that our products will arouse positive reactions after officially launched.”
Tianyun International Holdings Limited and its subsidiaries are principally engaged in the production and sales of processed fruit packaged in metal containers, plastic cups, glass containers and aluminum foil bags; and beverages. Processed fruit products are sold both under its own brands Bingo Times, fruit zz and Tiantong Times, and on an OEM basis. The beverages are sold under its own brand Shiok Party and Yao Guo Ji.
In 2020, the Group was recognised as one of the Most Valuable Chinese Brands for the 4th consecutive year.
In recent months, there is panic buying for canned yellow peaches which is considered a nutritious delicacy that is believed by many Chinese to help fight covid-19 infection. As such Tianyun’s new functional drinks that contain peaches will probably help in its marketing efforts in China.