Singapore-based The GrowHub Innovations Company (The GrowHub), Asia Pacific’s only one-stop farm-to-table solution and strategic export partner of premium agri-food products, has recently signed a strategic marketing partnership MoU with Southeast Asia’s leading loyalty platform, US-listed Society Pass Incorporated (Society Pass), to provide the latter’s 1.6 million registered consumers (members) with quality and premium agri-food products from producers in Western Australia.
Consumers on Society Pass will now be able to purchase premium and quality products directly from The GrowHub through its own e-commerce platform. The partnership provides direct access to all of Society Pass’s consumers in Vietnam and the Philippines and creates further opportunities for joint product promotions between both companies. In addition, The GrowHub creates trust and confidence to consumers due to its secured food traceability blockchain that authenticates the source of the product.
CEO and Founder of The GrowHub, Lester Chan said that the partnership with Society Pass is an extension of the company’s aim to bring quality agri-food products from Western Australia to a wider market, in line with the company’s focus on food sustainability. “We are excited to partner with Society Pass to help provide Southeast Asia’s fast-growing middle class with premium and quality food products. As consumers are increasingly looking for environmental-friendly and sustainable food source options, we can ascertain this with our blockchain e-commerce platform and allow them to shop with confidence.”
Currently, The GrowHub holds exclusive agreements to distribute more than 40 unique premium products from Western Australia in Southeast Asia and they include categories such as honey, oat milk, wine, beer, and barley. Additionally, The GrowHub is also producing its own brand name products for export to Southeast Asia.
Dennis Nguyen, Founder, Chairman, and CEO of Society Pass said, “We are constantly seeking opportunities to partner with exciting brands that bring value to our customers and their lifestyle. This partnership with The GrowHub allows us to expand our food and beverage product offerings and provide our customers with an attractive option when they are searching for high quality food products whilst ensuring our loyalty platform simultaneously maintains their affordability and accessibility.
The goal is for Society Pass and The GrowHub to become the go-to platforms in Southeast Asia for premium food products. The GrowHub, with offices in Singapore, Malaysia, Australia, Japan, and Vietnam, is enlarging its network into Southeast Asia to meet the increasing demand for quality and sustainable sources of food. Additionally, The GrowHub manages the innovation centre in the Western Australian Food Innovation Precinct which serves as an accelerator platform for innovative start-up companies across Australia, Japan, and Southeast Asia. The GrowHub offers access to trusted premium products at affordable rates through the development of new agri-food and blockchain technologies emerging from its innovation centre. For more information, please visit TheGrowHub.co.