Thai Union (TU) has recently opened an Innovation Hub in Wageningen, Netherlands, marking the latest expansion of its global innovation network.
The Innovation Hub focuses on product and packaging innovation for the Group’s ambient seafood brands. Around 40 product, process and packaging developers, nutritionists, sensory and consumer scientists, and innovators are working at the Innovation Hub, collaborating closely with Thai Union ’s brands and the Global Innovation Center (GIC ) in Bangkok, to ensure its consumers’ need for tasty, nutritious and sustainable diets are met.
Thiraphong Chansiri, CEO and President of Thai Union Group said, “With the Innovation Hub here in the Netherlands, we are strengthening our global innovation capabilities. Our GIC in Thailand focuses on fundamental research, especially on utilizing and valorizing our raw material. This work directly benefits our Innovation Hub in Wageningen, where we can quickly respond to the pulse of our markets through collaboration with our brands, our customers, and our consumers. Alongside our SeaChange® 2030 sustainability strategy, innovation will be our key differentiator to revitalize our products in our markets.”
Wageningen is strategically chosen for its excellence in food science and nutrition. By partnering with Wageningen University & Research, start-ups, and other companies, TU aims to embrace their knowledge and innovative spirit, transforming it into a world leading marine health and nutrition company.
Key features of the Innovation Hub includes a pilot plan; analytical, packaging and sensory labs; and a user experience kitchen for consumers to experience new innovative products as well as venue to conduct co-creation sessions with customers and culinary chefs.
