Thailand’s aluminium can manufacturer, Thai Beverage Can Ltd (TBC) is optimistic that demand for beverage packaging will continue to grow, after reporting double digit sales growth of 37% in the 1st quarter compared to a year earlier, amid global uncertainties.
Pavin Chayavivatkul, Chief Operating Officer of TBC, said rising consumption of functional drinks, energy drinks, RTD beverages and premium products is driving demand for beverage packaging.
PwC Thailand’s Voice of the Consumer Survey 2025 found that Thai consumers are becoming more health-conscious, while placing greater importance on food safety, product quality and health & wellness benefits.
Mr Chayavivatkul said Thailand’s aluminium can usage is relatively low compared with neighbouring countries, but he expects this to rise as functional drinks and premium beverages become more popular in the country. Presently, 75% of beverage packaging in Thailand is plastic and glass bottles, while aluminium cans account for about 70% share in Cambodia and 60% in Vietnam.
More consumers are buying beverages at modern trade outlets, supermarkets and convenience stores, which is expected to drive growth in can usage, added Chayavivatkul.
Aluminium cans have many advantages as they are free from microplastics, provide full protection against heat and ultraviolet exposure, and are 100% recyclable. However, the price of an aluminium can is typically 5 times higher than that of a plastic bottle.
Thailand’s can industry is growing by about 4% per year. With an annual production of 7 billion cans, TBC operates 3 facilities across Thailand and Vietnam. The 2 Thai plants are strategically located near logistic networls in Saraburi province.
In the first quarter, TBC recorded a sales volume of 679 million cans, a 37% year-on-year increase, while consolidated sales up 32% to reach Bt 2 billion (US$59.4 million). Exports to 40 countries including Australia, New Zealand and Norway etc. accounted for 18% of TBC’s total sales and is forecast to grow 6 times faster than the domestic market. TBC is exploring expansion in Asian market particularly in India and Vietnam.
Amidst the challenging political environment in the Middle East, TBC prioritises supply chain resilience while managing costs to ensure stable supply of energy and raw materials. Chayavivatkul highlighted that metal costs contribute 60% to TBC’s total can production expenses.
