TH Group, the brand owner for TH true MILK, had an impressive 2022 with many awards and sustainable achievement, on top of it retaining market leadership in the fresh milk category in Vietnam.
In 2022, TH Group was honored with 6 major awards, including the Top 100 Sustainable Development Business award by VCCI and Top 30 Business in Asia honored at the Announcement and Awarding Ceremony of Best Sustainability Report in Asia 2022.
TH Group has continued to invest in high-tech projects utilising modern technology from Germany and Israel, while maintaining the eco-system of organic, healthy and quality products. TH Group has emphasised on sustainable development as the ‘compass’ throughout all its core business activities since 2018.
TH has officially issued Sustainable Development Policy based on GRI international standards with 6 pillars namely Nutrition-Health, Environment, Education, People, Community and Animal Welfare. For the Environment pillar alone, TH is a pioneer that joined hands with large organizations in Vietnam to reduce plastic waste such as Vietnam Packaging Recycling Organization (PRO Vietnam) and Vietnam Business Alliance for the Environment (VB4E) amongst others.
TH Group has also stopped using disposable plastic bags throughout the TH true mart system, replacing plastic bags with bio-plastic alternatives and using yogurt spoons made from biological materials.
TH true MILK products now account for 45% of the market share of fresh dairy products in Vietnam. According to the Vietnam Brand Imprint Report 2022, TH true MILK surpassed many other names to enter Top 2 Milk and Dairy Product Brands most chosen by urban consumers.
The year 2022 also marked the first time that nut milk products, purified water and fruit juice were also honorably named a National Value. Its typical products include TH true HERBAL tea, TH true NUT milk and TH true TEA. These are all natural, healthy drinks with reduced or without refined sugar. The move towards ‘healthy’ and ‘herbal’ is inevitable as consumers become more health-conscious. According to a company spokesperson, “In the next 10 years, TH will be named on the top list of honours for herbal medicine in the world.”
TH Group products are also now successfully exported to ASEAN and China.
