Malaysia’s leading bubble tea chain, Tealive has partnered with Nestle’s Milo for an exclusive menu called the ‘Coco Xtreme’ drink series.
Coco Xtreme combines Milo’s unique choco-malty flavour and Tealive’s Bang Bang or smoothies with toppings. Loob Holding Sdn Bhd CEO Bryan Loo said the partnership is expected to boost Tealive sales. This is the 2nd collaboration with Nestle after KitKat which was a success last year.
Bryan is optimistic of achieving 20% of its total sales from this new product as Milo is one of Malaysians’ everyday drink enjoyed during breakfast and snack time.
This also supports Tealive ‘Always More Than Tea’ brand positioning. The new series include 3 new menus which include its signature crunchie smoothie with Milo and pearls, Bang Bang with Milo and pearls and matcha crunchie smoothie with Milo and pudding.