China is one of Symrise’ key market for expansion and it has recently completed its F&B powder blending expansion in Jinqiao, Shanghai. The Jinqiao powder blending expansion is bringing transformative benefits to the F&B production process in the region. It aligns with the strategic goal of Symrise to strengthen its position in the dynamic Chinese market.
The installation of a state-of-the-art blender effectively increases the production capacity of seasonings for the local market. This also leads to higher efficiency and better cost control while streamlining production.
Kapil Sethia, President F&B APAC at Symrise said, “The successful completion of this project underscores our commitment to safety and efficiency, ensuring that we continue to deliver high-quality F&B products while adhering to the highest standards of operation.”
Earlier on, Symrise has also announced the opening of its new office and lab facility for Food & Beverage in Beijing at an investment of €1.5 million (US$1.68 million). The location will enhance the R&D capabilities, customer proximity, and market presence in the North of China.
China’s diverse and evolving tastes, driven by a rising middle class and increasing urbanization, led to stronger demand for beverages, dairy, culinary, and snacks. By expanding its presence in China, particularly with the new facility in Beijing, Symrise can perfectly cater to local preferences and swiftly respond to market trends.
The new 800 sq.metre facility in Beijing includes specialised zone labs for beverage and dairy creation, application, savory creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms. This state-of-the-art setup enables Symrise to develop products tailored to the market. It can also provide comprehensive and swift support to customers in the region, ensuring timely and efficient service.
Walter Ribeiro, Global President, Food & Beverage at Symrise said, “China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. With a focus on customer proximity and technical excellence, this new facility in Beijing will serve as a vital hub for innovation and customer collaboration.”
The facility also adds further resources to the company’s main lab in Shanghai, ensuring continuous support and resource optimization. Symrise anticipates that this facility will enhance its current offerings and open market opportunities, solidifying its presence in the Northern China and beyond.
