Subway to use Alchemy Fibre sugar & cholesterol reducing solutions for its Chocolate Chip Cookie

by asiafoodbeverages
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Alchemy Foodtech, a venture-backed, award-winning, Singapore-based carbohydrates and sugar reduction food technology company is proud to announce its expansion into sugar reduction solutions, with its first HoReCa venture into Subway.

Launched across Singapore in February 2023, this new born-in-Singapore cookie is called Chocolate Chip Cookie Siew Dai. Siew Dai means less sugar.

Alchemy Fibre technology helped to reduce the sugar content from 17.5g in the original Chocolate Chip cookie to almost half in the Siew Dai version, while maintaining the same amount of chocolate goodness. This new product was conceptualised after 3 months of R&D effort.

Global demand for healthier food options is growing as more than one in three adults are overweight and one in 10 adults are living with diabetes. Alchemy Foodtech is focused on addressing these issues by providing tasty, healthier food options that reduce the negative impact of excess carbs and sugar on people’s health. With the global rise in obesity and diabetes, many food manufacturers are innovating to reduce sugar in their products and many have pledged to do so by 2030.

However, reducing sugar is not an easy task as sugar provides sweetness, texture, mouthfeel, and moisture, among others. Alchemy Foodtech is able to offer a holistic solution to deliver less sugar high fibre solutions without off-taste, and with the texture required.

Verleen Goh, Co-Founder and Chief Technology Officer of Alchemy Foodtech said, “As our innovation was done on the cookie base, customers will still get to enjoy the same amount of chocolatey goodness as we kept the same amount of chocolate chip. We are pleased that our technology solution was so well-received and hope that consumers will like the new and healthier Subway Chocolate Chip Cookie Siew Dai as well.”

Subway’s Chocolate Chip Cookie Siew Dai is selling at S$1.70 (US$1.27) each, and is available at all Subway outlets and food delivery platforms.

Alchemy Foodtech’s patented Alchemy FibreTM technology platform is based on plant ingredients to replace sugars and carbs, and reduce glycemic index while delivering great taste and texture.

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