South Korea has started exporting its first batch of Halal-certified ‘Hanwoo’ premium Korean beef to Malaysia in late June.
The first batch comprising of 10 heads of cattle is directed to local hotels and restaurants in Malaysia that serve menus featuring Hanwoo beef. There will also be a tasting event to introduce the unique taste and tender texture of Hanwoo beef to Malaysian consumers.
Korea plans to promote halal Hanwoo beef extensively including selling it at major retail stores. The first successful export of Hanwoo beef comes after 7 years of negotiations between the 2 countries on beef quarantine, and this pave the way for further export of its beef to the halal market.
This also marks Hanwoo beef first entry into Southeast Asia market, after both countries officially signed the first contract to facilitate the export of the halal beef product to Malaysia.
South Korea’s Ministry of Agriculture, Food & Rural Affairs said that starting with this first contract, the country is projecting its export to reach a total of 1,875 tonnes over the next 3 years, or around 2,500 heads of cattle per year. This translates to a volume 13 times more than the 44 tonnes exported in 2022.