Indonesian frozen yogurt franchise, Sour Sally has revealed plan to expand into the Philippines with a US$600,000 investment.
Previously, the company has signed a master franchise agreement in which Sour Sally will set up 48 stores over the next 5 years. These stores will spread across the Philippines, particularly in Metro Manila area.
Sour Sally is optimistic that the Philippines has a huge market potential for frozen yoghurt, and it aims to win the hearts of the Filipinos by innovating and embracing local flavors and ingredients.
In end-2024, Sour Sally had also signed similar partnerships to expand to Saudi Arabia and the UAE. This marks Sour Sally international expansion with its first stores in Dubai, Riyadh, and Manila, marking a pivotal year in the company’s global trajectory.
Sour Sally was founded in 2008 by Donny Pramono. Sour Sally’s products are mainly frozen yogurt “that is not only delicious, but also packed with probiotics and essential nutrients”.
Sour Sally has also received numerous accolades, including the 2016 Asia’s Top Brand Award from Influential Brands. As part of its commitment to quality and safety, Sour Sally has obtained ISO 22000 certification and halal certification. It has also secured the 2024 Global Recognition Award, which acknowledges its innovations within the Asian frozen yogurt sector.
