Sirim Bhd is working towards increasing jackfruit exports globally by commercialising the fruit as a meat substitute.
President and CEO Datuk Dr Ahmad Sabirin Arshad said that based on demand from Europe, the fruit has been accepted as an alternative to meat by people on a vegetarian diet.
To meet the rising demand, Sirim has identified a 161.97 hectare farm in Rawang to grow the fruits for the overseas market. The Ministry of International Trade and Industry and the Malaysian Industry-Government Group for High Technology (Might) will assist Sirim in this initiative.
Datuk Ahmad said that Sirim has also produced patties from jackfruit and exported them to Europe following Sirim-assisted enhancements. It also plans to export to the US.