Richiamo Coffee Sdn Bhd, the licensee of the Richiamo Coffee premium coffee shop chain, is aggressively expanding its wings nationwide with a target of 100 outlets by end-2021.
Managing Director Muhamad Zamry Abu Samah said there are 42 Richiamo Coffee branches already operating nationwide and the company plans to open 55 more new branches, including in Sabah and Sarawak.
The store expansion will be further supported by a large organisation (unnamed) which will be its master licensor.
What makes Richiamo Coffee attractive to consumers is its competitive pricing. “Our coffee price is 45% lower than the rest of competitors without compromising on quality.”
Zamry hopes to expand the Richiamo Coffee brand to overseas markets like Brunei, Bangladesh, Myanmar, Uzbekistan as well as Medina and Mecca in Saudi Arabia. This will have to wait till the pandemic recedes.