Publicis Groupe won PepsiCo’s massive US$450 million China media account

by asiafoodbeverages
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Publicis Groupe has just been appointed as PepsiCo’s new media agency for China, with a 3-year contract signed started 1 April 2022. WPP was the incumbent on the business.

The media account was estimated to be worth US$458 million annually. To service the account, Publicis Groupe has created PLUS+ by Publicis, a dedicated unit led by Zenith. The agency said it is inspired by “PepsiCo’s aspirations of Faster, Stronger and Better.”

The scope covers integrated media planning and buying duties across PepsiCo’s food and beverage brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. This win marks Publicis Groupe’s entry into PepsiCo’s roster of agencies in China.

In recent months, Publicis Groupe won several big accounts with AB InBev consolidated most of its global media account (90%) with it in March this year, as well as winning KFC and McDonald’s accounts in January 2022.

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