Pepsi-Cola Products Philippines Inc., the exclusive manufacturer of PepsiCo beverages in the country, is focused on sustaining its growth momentum this year following the easing of quarantine restrictions as the country moves to endemic status.
Frederick D. Ong, President and CEO said, “As the government continues to ease pandemic restrictions, we are seeing a recovery in consumer spending. Social and economic activities are slowly restarting normal operations. This has helped boost our sales in the first quarter of 2022.”
To support growth, the company continues to introduce new products that address the lifestyle needs of active individuals. In January, it launched the Gatorade No Sugar, highlighted by a new TV commercial, which the company said “is the same sports drink that helps with the hydration process, minus the sugar and with minimal calories,” suitable for the growing health-conscious consumer market.
As outdoor activities resume under Alert Level 1 in the Philippines, demand for energy drinks also rose. “It remains one of our more in-demand products to date,” added Ong. Its carbonated energy drink brand, Sting is also enjoying visibility across social media platforms, with new brand endorsers.
To hit more targets this year, the company implemented various brand initiatives to meet growing consumer demand and help strengthen the business of its partner distributors.
The company is optimistic that it will sustain this growth momentum throughout the year.