Paris Baguette is targeting to open its first store in the Philippines by the 4th quarter of 2023.
Berjaya Food Berhad (BFood) subsidiary, Paris Baguette Singapore and Philippines’ Middle Trade, Inc. had earlier signed a franchise agreement to launch the bakery in the country.
Under the deal, BFood’s Berjaya Food (International) Sdn. Bhd. and Middle Trade will be the principal operators of the Paris Baguette Philippines, Inc. which will operate the stores locally. Berjaya Food International is also the master franchisor of Kenny Rogers Roasters together with local franchisee, Middle Trade.
Datok Sydney Lawrance Quays, Group CEO of BFood said, “We actually launched Paris Baguette in Malaysia back in January and we know how popular this brand is and I think it will do really well in the Philippines – that is why this is our next (target market).”
The company is planning to open 5 stores in the Philippines in the first year of operation. It will take advantage of its existing partnership with local partners like Middle Trade to expand in this market.
The entry into the Philippines marks a major milestone in Paris Baguette’s continuous expansion in ASEAN.
Paris Baguette is a French-inspired bakery established in South Korea in 1988, and since then has become Korea’s No.1 bakery and has also gained global popularity with rapid expansion.