Korean-based bakery chain, Paris Baguette, operated by SPC Group has earlier announced that it will enter Thailand, Brunei and Laos.
SPC recently signed a master franchise agreement with Malaysia’s Berjaya Food Group to operate Paris Baguette stores in Thailand and Brunei. A separate deal was reached with Laos’ Kolao Group.
The company plans to open its first stores in all the 3 countries in 2025.
According to an SPC representative, “The bakery market in Thailand is expanding nearly 10% annually due to the growing influence of Western-style food. Thailand is a strategic hub for our Southeast Asian expansion.” Currently, there are about 140 global franchise companies operating in Thailand. As for Laos and Brunei, although they are small markets, there is however a strong demand for premium bakeries. The move into the 3 countries will bring Paris Baguette footprint to 9 Southeast Asian countries.
SPC is also building a halal-certified bakery plant in Johor Bahru, Malaysia. The plant is expected to begin operations by the end of this year and support growth in Southeast Asia and the Middle East.
Currently, Paris Baguette operates around 590 stores across 14 countries including the US, Canada, France, the UK, China, and Singapore.
