Truly Organics Co., Ltd, a Thai-based company specializing in nutritional organic powders, has recently launched 100g pack of Superfood powders under the brand of RAWGANIQ during Thaifex Anuga Asia event in late-May in Bangkok.
The new range offers consumers a more convenient, affordable pack format using high quality food grade recyclable packaging material. These superfood nutritional powders can be consumed in a variety of ways, according to Warren Barr, Managing Director of Truly Organics. “It depends on consumer preference for taste and texture of medium. They can be used directly in a preferred liquid (water or plant based milk), or combined in a multi ingredient smoothie, used as a warm tea, sprinkled over ice cream or in yoghurt, used in baked goods or even mixed into a favourite butter and used as a spread. The convenience of powder formats lend themselves to a variety of applications.”
The health benefits of RAWGANIQ superfoods in powder format are enormous. Barr said, “The beauty of our Superfood powders is that you are consuming a product that has been produced from the whole plant under low heat, thus retaining the natural nutrients of the various botanicals. Each powder formula has its own range of benefits, combining different vitamins, minerals, antioxidants, phytochemicals etc. One of our product variant, Vivacious reds imparts health benefits for physically active consumers, and also beneficial for women’s health as well as for general support of the immune system.” These health benefits according to Barr have been scientifically proven and can be seen on its website at www.rawganiq.com.
Currently, its major consumers are those who prefer organic, free-from and non-adulterated nutrients in their diet. Typically, its consumers are those in favour of using plant-based foods and has a growing concern for the environment.
RAWGANIQ powders have a shelf life of 2 years however it recommends consumers to finish the product within 3 months of opening the packaging. The recommended retail price is very competitive compared to other certified organic products in the market. Its 3 popular products Vivacious Reds is priced at Bt 450 (US$13.08), while both Sensational Seven and Abundant Greens are sold at Bt 390 (US$11.33).
Barr expects to roll-out the product to several neighbouring countries within this year. The company is also developing formulas for new products which it plans to launch sometime in 2024.