Nutrition Innovation launches B2B Commercial Brown Sugar for Singapore, Malaysia markets

Singapore-based Nutrition Innovation is riding on consumer demand for healthier, less-refined sugar, to launch its latest B2B Commercial Brown sugar, an extension of its existing Brown Sugar products which have garnered strong end-consumer demand.
In August, Nutrition Innovation launched its new Commercial Brown in Malaysia to address the growing demand by food manufacturers for brown sugar.
According to Matthew Godfrey, CEO of Nutrition Innovation, in most cases, brown sugar is made from refined sugar which then has molasses added back to it for colour. This however results in very high moisture levels and is very high in energy utilisation, making this type of brown sugar relatively expensive as well as causing it to perform poorly in a bulk environment. He added that if the moisture levels get too high, these could even set like concrete, which is obviously not ideal for food manufacturers that buy them in bulk.
Commercial Brown is developed specifically for industrial use, which is a type of normal brown sugar (not low-GI) that is low-moisture to solve the moisture problem. Commercial Brown is also less processed and less-refined, thereby retaining the natural minerals in the sugar such as calcium, potassium and magnesium.
Commercial Brown is Halal-certified and has been positioned to be less premium (expensive) compared to Better Brown as it does not have the low-GI properties, thereby more affordable for industrial use.
In addition, Nutrition Innovation is also looking into the development of ‘NX powder’, signifying its move into the functional food category. Godfrey said, “NX powder will look into how we can tap on phytochemicals and polyphenols (found in sugarcane) to formulate ingredients for functional benefits including anti-diabetic, anti-inflammation and even anti-anxiety.” He added that the company’s focus next will be on the applications of NX powder and its benefits, whether it be into over-the-counter supplements, products with a microbiome focus or to improve gut-brain access etc.