Since its IPO listing in 2025, Leong Guan, a major manufacturer of noodles like yellow mee, hor fun and kway teow is eyeing at acquisitions, export and new product development (NPD) to spur growth. The company currently has a market capitalisation of S$21.8 million (US$17 million) with an annual revenue of S$40 million (US$31.2 million).
Leong Guan currently supplies fresh noodles to more than 20% of Singapore’s market. The company regularly serves about 2,000 customers, manufacturing about 30 tonnes of fresh noodle products and 6 tonnes of soy bean-based beancurd products per day.
Leong Guan expects its local production capacity to increase further after its listing as it will inject more funds into new acquisitions, and buying new machinery to expand existing facilities, as well as in product development.
Its last acquisition was a noodle producer, Five Food Path in 2021 and it is now looking at acquiring businesses that can create synergies within the food and beverage sector particularly in the same product categories like noodles.
Leong Guan will also be participating in international trade shows like Thaifex Anuga Asia as it seeks to expand its export market which currently stands at only 5% of its overall revenue. Its yellow noodles are popular in Southeast Asia, but they are not acceptable in faraway markets in the Middle East and Europe due its strong alkaline taste. Instead, other products like kway teow and rice noodles are more easily accepted. As such, Leong Guan is also focusing on new product developments to capture a bigger market. Leong Guan started from offering yellow noodles to now offering other types of wholegrain noodles, RTE meals, frozen finger foods, soybean products, French fries, kimchi and food condiments.
