Nissin to explore new business, marketing strategy in post-COVID China/HK

Japan’s largest instant noodle producer, Nissin Foods Holdings Co., is now exploring into new businesses while it evaluates its existing marketing strategy in the huge China and Hong Kong (HK) market.
Nissin is planning to launch new products in view of changing consumer lifestyles in post COVID-19 pandemic period. There is an increasing tendency to prepare food and eat at home. Kiyotaka Ando, CEO of Hong Kong-based Nissin Foods Co. said, “We will focus on quality ingredients and hope people can have more enjoyable moments with their families.”
Consumers are also increasingly becoming health-conscious and they are more willing to pay premium prices for quality instant noodle products. As such, it will be a winning proposition for one that can produce an instant noodle with quality, nutritious ingredients, and able to discard that old-age image of instant noodles being a highly processed ‘convenient’ but unhealthy product.
Earlier on, its HK unit had unveiled plan to start selling pre-cut vegetables in the Hong Kong and Chinese markets later this year, with prices at around HK$13 to HK$15 (US$1.6 to US$1.9) per 100g package in a bid to promote them together with instant noodles.
Nissin Foods saw growing demand for its instant noodles with its January to March sales up by 10.6% to HK$884.6 million (US$114.2 million), mainly attributed to the lockdown period which boosted sales for instant noodles.
Kiyotaka added that Nissin factories in Hong Kong were not able to fulfill market demand for instant noodles in the first 3 months of 2020, as such the company is now evaluating its long term business and marketing expansion strategy in both China and Hong Kong markets.