In Malaysia, Nestle has kicked off its ‘Together in the Kitchen’ campaign with an engaging nutritional talk and cooking competition for parents and their children. This aligns with Nestle’s global initiative – Nestle for Healthier Kids (N4HK) programme, to empower 50 million children worldwide to lead healthier lives by the year 2030.
According to the Malaysian National Health and Morbidity Survey 2019, one in 5 Malaysian children (under 5 years of age) suffered from stunting, while research has revealed that 9 in 10 adults and children did not consume the recommended daily servings of fruits and vegetables. Malaysian children also suffered from the dual burden of stunting and obesity due to malnutrition, along with micronutrient deficiencies.
Wong Mei Ching, Group Corporate Nutrition Manager of Nestle Malaysia Bhd said, “With a keen understanding of the nutritional challenges that Malaysians face, at the heart of our NH4K programme is the belief that teaching children to make healthier food choices will contribute to a healthier future for young Malaysians. Ultimately, we want our children to be capable of making smart choices on their own. Getting our children involved in preparing meals helps increase their willingness to try vegetables and fruits, and a variety of foods, and fosters an appreciation for nutritious foods. This is where the ‘Together in the Kitchen’ campaign comes in to help shape the development of children’s food preferences and good eating habits.”
Nestle has engaged the service of popular local celebrity and influencer to take part in the nutritional talk with cooking demonstrations alongside a nutritionist who will highlight the importance of getting kids involved in preparing meals so that they can appreciate healthier eating habits from a young age.
