In conjunction with the launch of the new Vertuo Pop machine, Nespresso has increased its brand visibility and awareness with a larger-than-life 3D display placed along the streets at selected residential areas in Singapore.
The Vertuo Pop launch campaign is done in collaboration with Clear Channel Singapore.
The 3D build showcases the Vertuo Pop’s contemporary design, offering consumers an immersive display that highlights the machine’s 4 distinct coffee styles. It hopes to attract the attention of young coffee enthusiasts and invite them to explore the world of Vertuo Pop.
Jermaine Koh, Brand Communications Manager, Nespresso said, “How do you capture attention when most commuters are typically looking down at their phones ? We made our new Vertuo Pop machines literally pop out of bus shelters all around Singapore – in a fun splash of yellow, turning heads with our larger-than-life display of the machine and the range of coffee styles you can enjoy with it.”
A 3D creative execution at bus shelters can create a strong visual impact, attracting the attention of commuters. By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness.
Amanda Woo, Chief Development Officer, Clear Channel Singapore said, “This heightened exposure can lead to improved brand recall and recognition amongst the young coffee enthusiasts.”
Clear Channel specialises in digital and non-digital displays to create brand exposure of a new or existing product. Nespresso business and brand is owned by Nestle Group.
