Mondelez Philippines Inc., has ramped up the Oreo cookie brand in the Philippines, reinforcing it as “the world’s favorite cookie and the best tasting sweet sandwich in the world.”
At the same time, it has also introduced new SKU targeting specifically the sari-sari stores, a lower-priced Oreo packaging for as cheap as Pesos 7.60 (US$0.15) to reach out to lower income Filipino households. The introduction of this new retail pack has allowed Mondelez to capture a bigger market and made their oreos more accessible to consumers.
Toby Gatchalian, Marketing Director of Mondelez Philippines said, “Mondelez will also introduce new seasonal flavors of the Oreo cookie in the Philippines, coinciding with Oreo’s 110th year since it was first introduced in the world.” The new flavors will be introduced in the 2nd quarter.
Gatchalian said, “On its 110th birthday, Oreo offers new flavors and affordability to support more playful moments with the family, on top of the twist, lick, and dunk tradition of enjoying the cookie. We will introduce new flavors and multipack offerings for greater availability, making it even more accessible to the market.”
Mondelez is also riding on Filipinos’ reinvigorated interest in the kitchen as a result of the pandemic which led to work-from-home and stay-at-home cultures. It has introduced simple recipes that homemakers can make using the Oreo cookie and these include variations of traditional Filipino recipes such as bibingka and rice cake amongst others.