Meiji has launched its sports nutrition brand SAVAS into Taiwan, targeting consumers in active sports and muscle-building activities.
SAVAS is made up of a range of whey protein powder and soy protein products. In Taiwan, Meiji has launched 3 SKUs namely yogurt, vanilla and chocolate from its flagship whey protein powder range. In Japan, other flavors available include matcha, rich chocolate, and clean fruity flavours.
Each 1.05kg pack contains whey protein concentrate and whey protein isolates, and is sold at NT$1,680 (US$56.50). The product also contains protein and vitamins such as B2, B6, C, and D.
Prior to the launch in Taiwan, SAVAS is already available in both China and Japan markets.
Apart from products for active sports, SAVAS brand also has soy protein products for weight management and beauty targeting specifically for women.
The market for sports nutrition product is huge as Taiwan is estimated to have more than 5 million consumers who are active in sports and related activities. According to latest Euromonitor report, Optimum Nutrition, produced by Glanbia, is the leading sports nutrition brand in Taiwan.
