McDonald’s China has recently announced plan to add 1,000 more McCafé stores in China by end-2023 with majority of them to be located in 3rd tier cities.
In the past 2 years, McCafe has grown rapidly in China, with the number of shops surging from about 800 to nearly 2,500 with over 10,000 baristas, said McDonald’s China CEO Zhang Jiayin.
McDonald’s has also announced at the same time the launch of a ‘rich cafe au lait’ series, replacing the previous Latte. The “rich cafe au lait” is more creamy and thicker in taste than a latte, and will be the star product of McCafe, permanently available in nearly 2,500 McCafe shops on the mainland.
At present, the coffee market is entering a phase of rapid development. According to the 2022 China Coffee Industry White Paper released by food delivery platform Eleme, the market size of China’s coffee industry reached Rmb 381.7 billion (US$53.8 billion) in 2021, an increase of 27.2%. China’s coffee industry market is expected to exceed Rmb 1 trillion (US$141 billion) in 2025.
