Despite macroeconomic challenges in 2023, Masan is pursuing its plan to expand its minimart network under WinCommerce to over 4,000 outlets by 2024.
The WIN Membership program, now the country’s most extensive membership platform, registered 8.5 million members in the 1st quarter of 2024. With a plan to integrate brands and general trade distribution, Masan is poised to grow its membership to 30 million by 2025, potentially increasing monthly active users and boosting revenue.
In technology, Masan’s advancements in AI and machine learning have shown early improvements in inventory availability and forecast accuracy, and reductions in logistics costs. These innovations are particularly impactful for pilot WinCommerce stores.
Nguyen Thi Phuong, CEO of WinCommerce said, “With the transformation achieved in 2023, we are now strategically positioned to pursue sustainable profitability in 2024.” Phuong hinted at a future where WinCommerce operational efficiency and smart pricing strategies will bolster its market leadership.
