Malaysia-based food tech startup, Manis Leting Sdn Bhd is planning to expand regionally for its zero sugar syrup for the HoReCa segment.
The company which produces healthier alternative products without the use of white sugar is betting on its Timi Syrup for commercial use in well-established cafes across the region.
Manis Leting Co-Founder Atirah Danial said, “We are planning to get halal certification for our Timi Syrup so that we can approach well-established cafes. We are also planning to export to neighbouring countries and planning to expand our business by producing other food products such as ready-to-drink beverages, sports drink, sauces and other household products.”
Timi Syrup is a syrup sweetener produced with zero white sugar and also with lesser calories than normal syrup used in cafes. According to Atirah, the company will initially focus on Timi Syrup and then further expand its B2C segment with its cordials, sweetener droppers and sweetened condensed milk. For Timi Syrup, it will focus on B2B prioritising on cafes and distributors.
Manis Leting is one of the winners in the 1337 Ventures’ Alpha Startups Pre-Accelerator programme. 1337 Ventures Founding Partner Bikesh Lakhmichand said that with rising cases of diabetes and obesity, coupled with the rising popularity of cafes in the country, the time is now ripe for the successful introduction of Manis Leting patented zero sugar formulation of their cafe syrup.
According to Bikesh, Timi Syrup is able to mimic the same recognisable taste, while having 30% less calories than alternatives, and even without a premium in cost. “Our main plan is to help them move from [having]’a product to a business. This is through professionalizing and putting in place systems to optimize their operations and financials, together with creating efficient go-to-market strategies through B2B sales and partnerships,” he added.