W??oodpeckers Group Sdn Bhd has recently opened its first Thai milk tea ChaTraMue outlet in IOI City Mall Putrajaya, with plans to further open 40 more ChaTraMue outlets in the country by the end of 2024.
According to Woodpeckers CEO Tan Kai Young, “We are thrilled to introduce Thailand’s top milk tea brand to Malaysian consumers. With our extensive experience in the food and beverage (F&B) industry and a track record of success with llaollao yoghurt, we are confident that ChaTraMue will be a market winner.”
Woodpeckers was appointed the exclusive franchisee for ChaTraMue by the brand owner, Cha Thai International Co Ltd two months ago. This also marks ChaTraMue first overseas franchise agreement in its more than 100 years of history.