Lotte Vietnam Co., Ltd. has recently inaugurated the new Lotte My Phuoc Factory in Binh Duong Province, Vietnam.
The new factory will produce Bouchee cake and Choco Pie under Lotte Chocolat brand, which will be launched in the domestic market in April this year.
Gocho Eiichi, President of Lotte Co., Ltd said that Lotte’s global expansion is a key aspect of its development strategy, and making stronger headways into the Vietnamese market is critical for its continued expansion in Southeast Asia. “Besides our existing chewing gum factory, we plan to quickly expand our presence in Vietnam as a confectionery producer by enhancing our investment in a packaged cake factory and continuing to improve the profitability of this new factory in Binh Duong.”
Mizushima Kozo, Chairman of the Japanese Business Association of HCMC said, “Amid the hardships caused by the pandemic and ongoing geopolitical conflict, putting the new factory in Binh Duong province into operation is a great effort. I would like to show my respect for such wonderful efforts. Vietnam’s efforts in economic recovery were huge and have shown positive results, offering a bright prospect for the business community, including Lotte Vietnam.”
Lotte Vietnam Co. Ltd. was established in 1996 and focused on producing chewing gum. Lotte Xylitol, Toppo, Koala’s March, and SukuSuku are the 4 main brands of the company’s business in Vietnam.
Gocho Eiichi concluded, “We will do our utmost to continue contributing to the local development and bringing smiles through Lotte’s high-quality confectionery products.