For the very first time, LEAN Noodle was presented to visitors during SIAL Interfood show held in Jakarta in November.
According to Jay Kim, Senior Global Business Development Manager of Korean-based The PlantEat Inc, “Originally, we targeted North American market because we thought that LEAN Noodle fits according to the demands of that market. However, while showcasing the products at SIAL Interfood in Jakarta, we realised the huge opportunity for our products in the Indonesian market. Most of the visitors love the taste of our noodles in addition to the attractive packaging design.”
‘Ramyeon’ is considered as cheap instant foods with not much nutrition and consumers tend to find spicy taste and flavors from Ramyeon products. Kim said, “We wanted to change this paradigm and prove Ramyeon can also be a nutritious food product. We have successfully developed noodles made of 99.8% soybean and 0.2% salt. This noodle contains the nutrition of soybean and is healthier using the dried process instead of being fried.”
LEAN Noodle is introduced for the export market in 3 variants namely 2 noodle soup variants and 1 Jajang noodle. ‘Kimchi & Chili’ variant is a noodle soup with spicy and fresh ‘authentic’ sour kimchi flavor. ‘Mushroom & Miso’ variant is less spicy noodle soup with a harmony of savory fermented soybean with mushrooms, suitable even for children. Meanwhile, Jajang Noodle has a sweet and salty flavor in which the noodle is mixed with Jajang sauce.
Unlike other instant noodles, LEAN Noodle is 100% vegan and it is gluten-free. It has a high protein content with 16-18g per serving. It also has lower calorie content compared to the regular Ramyeon. The recommended selling price is US$2.20 per box.
The company plans to increase the flavours of LEAN Noodle for the international market such as Mi-Goreng (Indonesia), Tomyam (Thailand) and Udon (Japan). There is also plan to launch gluten-free pasta noodle in the near future.