Lawson to accelerate presence in China’s 2nd and 3rd tier cities

by asiafoodbeverages
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Japanese-based convenience store chain, Lawson has recently opened a new store in 2nd tier city, Wuxi, near Jiangsu Province.

The store also marks Lawson’s 2,500th  retail store in Jiangsu-Zhejiang-Shanghai region. At present, Lawson has opened a total of 700 stores in Jiangsu Province, of which 129 stores are located in Wuxi City.

In recent years, foreign convenience store chains like Lawson have accelerated their presence significantly in China’s 2nd and 3rd tier cities.

Lawson entered China in 1996 with its first store opened in Shanghai. Now it operates over 5,235 stores in China.

Lawson is rapidly expanding in China as its domestic market in Japan is already saturated. Lawson is planning to increase its stores to 10,000 in China by end-2025.

In China, frequent city lockdowns and travel restrictions have created difficulties in securing food supplies. As a result, the Chinese government is stepping up efforts to encourage the opening of new convenience stores to supply foodstuffs and daily necessities to local residents. China’s Commerce Ministry plans to lift convenience store numbers in the country to 300,000 by the end of 2022.

Apart from Lawson, other convenience store operators in China include Seven-Eleven (7-11) and FamilyMart.

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