Mondelez Kinh Do Vietnam has recently launched Kinh Do’s new Brand Identity, as a strategic move after Mondelez International acquisition of Kinh Do in 2015. This will make Kinh Do part of Mondelez’s global family of brands.
The launch of new brand identity is aligned with Kinh Do’s values and commitment to accompany Vietnamese consumers throughout their daily lives and during special occasions. With the determination to catch up with the young generation, Kinh Do has made strong investment for a modern look and visibility, great innovations, and higher product quality standard. This is an initial proof for the brand commitment to accompany Vietnamese consumers in their daily moments with the best-in-class portfolio.
With a new logo, Kinh Do retains the crown image as a distinctive identity. In addition to continuously raising the standards to become better, Kinh Do also aspires to preserve and connect the traditional values of Vietnam. This can be seen through the innovation, also the pride of Kinh Do – the Crown in the logo.
The crown symbolises the pioneer status, while at the same time keeping up with the new generation of Vietnamese consumers in accordance with its 5 values: Pride, Passion, Quality, Connection, and Youthfulness. The new logo displays sophistication, modernity, classiness and youthful spirit.
With the new brand identity, Kinh Do displays its strong commitment in using quality ingredients and better recipes to meet the sophisticated taste of new generation of Vietnamese consumers, while enhancing health and well-being agenda with sugar reduction and nutrient fortified recipe to bring out not only tasty but healthy food products to fit in to their busy lifestyles.