Thailand’s CP Foods has struck a deal to supply its plant-based chicken to Kentucky Fried Chicken (KFC) restaurants as it seeks to grow its new brand, Meat Zero in the Asian region.
The meat substitute will have the same taste and texture as the real chicken used in KFC’s recipe and will be available at selected stores in chicken nuggets and rice bowls at a slightly higher price than the standard meat (chicken). For example, a 7-piece plant-based Chicken Pop will cost Bt 49 (US$1.47) as compared to Bt 45 (US$1.35) for the bite-sized nuggets that use regular chicken.
The new KFC menu aims to reach out to the health and environmental conscious consumers. CP Foods aims to make Meat Zero the leading Asian brand for plant-based meat by 2022.
Prasit Boondoungprasert. CEO of Charoen Pokphand Foods PLC (CPF) said, “It is a major milestone that Meat Zero is selected for the first plant-based menus of KFC, Thailand’s top fast-food chain, that offers good taste and concurrently helps save the environment….. the product successfully makes its way to KFC green stores.”
CP Foods first released Meat Zero in May this year and it is now available at CP Group-owned retail outlets like Lotus supermarkets and 7-Eleven stores.