The global pandemic is driving more consumers in Asia Pacific to turn to local, traditional flavours and ingredients with health-boosting properties, even as they demand new taste experiences
Kerry, the Taste & Nutrition company, has just released its annual Asia Pacific Taste Charts for 2021, uncovering flavours and ingredients that are set to inspire innovation and taste excellence across the region’s food and beverage landscape.
Kerry’s Taste Charts are developed by its global team of Kerry Insights and Taste experts who bring valuable insights on mainstream, key, up and coming, and emerging flavours and ingredients from around the world. This expert perspective into the flavours and ingredients shaping the industry—across the sweet, beverages, savoury, and salty snack categories—helps Kerry’s customers craft a clear, research-backed roadmap for creating new products, or revitalising existing choices in ways that will delight, surprise and excite consumers.
Among emerging flavours, there is a growing trend towards micro sensory foods that go beyond taste to target visual, olfactory and mouthfeel senses. These include saffron (Savoury) for colour enhancement, chai spice (Dairy & Hot Beverages) for added fragrance, and chewy Korean Tteokbokki (Salty Snacks) that contribute to mouthfeel. From a health perspective, flavours containing essential micronutrients are on the rise, among them lemon myrtle (Dairy & Hot Beverages), Manuka honey (Water & Cold Beverages) and flavours that strengthen gut health, like kumquat (Sweet; Dairy & Hot Beverages).
Avinash Lal, Market Research and Consumer Insights Director, Kerry Asia Pacific, Middle East and Africa said, “The 2021 Asia Pacific Taste Charts reflect how taste trends have been shaped by the pandemic in the past year. Health is now a key factor in consumer food choices, with a strong focus on ingredients and nutrition labels. More than ever, consumers in the region regard food as a functional remedy and are turning to traditional ingredients such as turmeric, ginger, lemongrass, yuzu lemon, and soybean paste for their health-giving, healing properties.”
Most mainstream tastes in Asia Pacific show a continuation of consumer preference for familiar, traditional tastes. At the same time, there is cross-over and development of mainstream tastes across categories. Chili, a mainstream flavour popular in many savoury Asian cuisines, is now an emerging flavour for Cold & Water Beverages.
“Our Kerry 2021 Taste Charts provide customers with a concise, insightful guide on trending global consumer taste preferences,” said Leigh Anne Vaughan, Global Strategic Marketing Director, Taste. “The charts are an excellent resource to help navigate a pandemic-influenced consumer world in 2021—one that is experiencing not only a renaissance of traditional comforting tastes and flavours, but also a heightened push for new taste innovations that nod to adventure as well as familiarity. Next year will be a challenging one for food and beverage developers, and Kerry’s Taste Charts are available to help the industry steer a course to success during this time of great change.”
She added, “Through a consumer-focused, on-trend lens, each of Kerry’s unique regional and country reports utilises consumer purchase patterns, retail product performance, foodservice influences, and endorsements from the company’s internal culinary, beverage, and mixology experts to predict tastes for the coming year. Kerry’s Trendspotter™, a proprietary artificial intelligence that predicts food trends from global social media content, was used to provide additional perspective, inspiration, and validation of flavours and ingredients influencing the marketplace.”
To download the latest copy of Kerry Asia Pacific Taste Charts 2021 report, please click HERE