Jom Cha, the popular in-house brand of boba drinks from Farm Fresh Berhad, has unveiled its latest innovation, ‘Yoghurt Soft Serve’. This innovative dessert combines the tangy richness of farm-fresh yogurt with the creamy texture of soft serve, offering a refreshing and healthy option that embodies the ‘from farm to cup’ experience.
The yoghurt soft serve is carefully crafted to strike the perfect balance between tartness and creaminess.
Eddie Lim, CEO of Farm Fresh Jom Cha Sdn Bhd said, “Our Soft Serve is soft, creamy, sweet, and fresh, made with Malaysia’s No. 1 natural dairy—Farm Fresh’s fresh milk and natural yogurt. With probiotics and low-fat content, it’s a delicious and guilt-free way to indulge in the wholesome goodness of yogurt.”
Eddie mentioned that this new product aims to deliver something simple, pure, and yet delicious to consumers. He added, “The soft, velvety texture and refreshing taste make it the ideal choice for a hot summer day or as a light, satisfying finish to any meal. Available exclusively in the original yogurt flavour, this product is set to redefine how you enjoy yogurt.”
Farm Fresh is banking on the ‘Farm to Cup’ concept to accelerate the brand’s growth. As the company uses its own pasteurized fresh milk and fresh yogurt with natural probiotics straight from the farm, it is able to ensure the freshness and quality of its product over competitors.
Jom Cha is a relatively new entrant to the boba drinks market, but the strong reputation of the Farm Fresh brand and its delightful innovations, coupled with their affordable prices ranging from RM5.80 (US$1.39) onward, have fuelled its rapid growth in Malaysia.
