Philippines-based food giant, Universal Robina Corp (URC) has won overseas recognition through its snack brand, Jack n Jill, this time in Thailand.
Based on a large-scale nationwide survey conducted on Thai consumers, Jack n Jill Fun-O came out as the most popular brand in the category of biscuits and crackers for the year 2019 – 2020. The survey was conducted by Marketeer Magazine in partnership with Kadence International (Thailand) Co., Ltd. which is Japan’s leading research agency.
URC Thailand’s Marketing Director, Jane Bernardo said, “This award inspires us even more to continue delighting our Thai consumers with innovative and world-class products.”
URC is one of the largest food conglomerate in the Philippines and it has successfully expanded into ASEAN and export its products to the US, Europe and New Zealand amongst others.
Apart from Jack n Jill, URC also owns popular brands like Chippy, Great Taste, Magic Crackers, Piattos, Cloud 9, C2 and Nips.
URC established its Thailand operation in 2000 and the latter has been producing and distributing a broad range of snack and confectionery products like Fun-O, Tivoli, Roller Coaster, Dewberry, Cream-O, Lush, Dynamite and Wiggles.
Jack n Jill Fun-O bagged most popular brand in the biscuits/crackers category
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