Infinitus China has unveiled its new brand, Oriherb, during the celebration of its 30th anniversary in December.
Sammy Lee, Chairman of LKK Health Products Group (LKKHPG), the owner and parent company of ‘Infinitus’, has also announced a new mission to advocate the excellence of Chinese wellness traditions and foster a happier, healthier lifestyle for all. He also mentioned of the need to adapt to modern times and search for constant improvement.
The new brand, Oriherb takes its name from Infinitus’ unique health concept – ‘Nourish from Within – Get a Healthy Life’. Oriherb will move Infinitus’ vision for the future forward by way of a modern approach to ancient wisdom through the application of the 3 Restorations – Optimizing Qi (vital energy), Balancing Yin and Yang, and Regulating Zangfu (the internal organs), combined with the 4 Habits – diet, rest, exercise, and emotion, as the path to maintaining and enhancing health. Infinitus will devote more effort to playing to its strengths, launching more herbal health products, and building Oriherb into a leading Chinese herbal health food brand that can best represent the company and convey the company’s vision.
Lam Yu, the Infinitus Global CEO said, “We’re in the midst of a growing demand for counseling services at a time when the social sharing that is essential to a good life, health and happiness is more vital than ever. The stated mission serves as a new starting point for us to aggressively improve the quality of our products, upgrade our brand image, build new capabilities for online and offline integration, and enhance the professionalism of our business team, allowing us to have better insight into what lies ahead and take advantage of greater development opportunities.”
Emboldened by the new mission, Infinitus is taking the lead by watching evolving trends and consolidating its leadership position in the market as it embarks on a new journey of promoting the benefits of Chinese traditional medicine.
