Globally, the popularity of organic milk formula is on the rise as health-conscious parents choose it for its clear advantages. With optimum nutrition and being free from toxins such as rBST/hormones and genetically modified organisms (GMOs), it offers a safe and beneficial choice for babies without compromising their endocrine system.
HiPP, Europe’s leading organic formula milk brand and Germany’s No. 1 baby food brand, is seeing a rise in market share in Hong Kong and Greater China. Local parents are increasingly appreciating the advantages of organic baby food, which can help reduce allergy risks and promote a stronger immune system. By avoiding harmful chemicals like herbicides, pesticides, GMOs, and preservatives, HiPP offers babies a safe and healthy option.
According to Stefan Hipp, CEO of HiPP, “When cows are injected with hormones, they are unable to produce organic milk for a certain period of time. As a result, finding uncontaminated sources of organic milk becomes exceedingly rare and valuable.”
HiPP’s formula milk is made from organic sources known for their premium quality and rich macro and micronutrients. Its products adhere to the nutritional standards set by the EU, the WHO, and local authorities. HiPP formula undergoes up to 500 quality controls before it is canned, ensuring the highest quality and safety standards. The labs in Germany have the remarkable ability to detect over 1,200 residues with incredible precision, akin to finding a grain of salt in a 50 metre swimming pool.
In Europe, organic food is considered a top priority for safety, health, and quality. In Hong Kong, HiPP has also earned a special place in the hearts of consumers and healthcare professionals as the leading brand for organic infant formula. With a market share of 59%, HiPP has consistently held its position as the leading choice for organic formula in Hong Kong for years.
In 2021, the mainland Chinese government relaxed the country’s family planning policy, allowing families to have up to 3 children. In the same year, the National Health Commission updated infant formula standards to better meet the nutritional needs of infants and young children. HiPP is taking strategic advantage of these policy changes to progress in registering new infant formula milk powder in mainland China. Building on the success in Hong Kong, the company sees it as a stepping stone for the Greater China region.
Like Hong Kong, HiPP has already developed formulas tailored to the specific needs of local Chinese babies based on scientific research and age-specific considerations.
Mr Hipp concluded, “Our vision for Greater China is to be the leading brand in organic baby food, offering parents the safest, and the most nutritious, high-quality and reliable products.”
