UK-based Hilton Food Group, the producer of meat, seafood and plant-based protein has officially entered Southeast Asia through a partnership with Singapore-based Country Foods.
According to Hilton, the strategic collaboration will provide it with the access to distribution channels and countries already supplied by Country Foods. In addition, it will also offer possible future joint exploration into new manufacturing opportunities.
The more immediate impact of the joint venture is Singaporeans will be able to buy Hilton produce, including seafood, slow-cooked meats and Australian beef, lamb and pork. Hilton has a manufacturing presence in Australia.
Country Foods is a wholly-owned subsidiary of local distribution, logistics and foodservice solutions firm SATS, and it is also one of Singapore’s largest food importers, distributors and manufacturers in its own right.
Phillip Heffer, Hilton Food Group’s CEO said, “This long-term, strategic collaboration with Country Foods is another step forward in our plan to grow our global footprint and diversify our business across Asia and internationally. With our extensive range of red meat, seafood, sous vide, vegan and vegetarian products, we are well placed to cater for the growing demand for high quality, affordable protein products in Singapore and beyond.”
Hilton, a private-label UK-based supplier is also the owner of the Seachill frozen seafood brand, and has operations in countries including Australia, New Zealand, Belgium and the Netherlands apart from the UK, its home country.