GreenFeed Vietnam, a Vietnamese food chain company, has recently acquired the Mekong Delta-based French poultry supplier LeBoucher for an undisclosed sum.
GreenFeed owns G Kitchen, a meat and processed products retailer. Quang Thanh Cuong, Head of its Food Segment, said the acquisition will complement the company’s ecosystem with a new source of protein.
LeBoucher, a poultry supplier with a factory in the southern province of Long An, is the 5th food brand added to GreenFeed’s portfolio, the other 3 being MaMaChoice (fresh meat), Wyn (processed food) and G.Lala (broken rice).
LeBoucher was owned by Alain Glon Holding Asia, a French food company that has been in operation in Vietnam for more than 25 years, with US$110 million in annual revenue. It supplies chicken to major QSRs including McDonald’s Vietnam operations.
According to Statista, Vietnam per capita poultry consumption was nearly 17kg in 2021, and this is expected to grow to more than 20 kg by 2029.
Established in 2003, GreenFeed is a fully integrated clean food chain – Feed-Farm-Food – with the mission to build quality and trusted brands for its customers.
