Indonesia’s leading alternative protein startup, Green Rebel, has recently launched in mid-September its frozen signature flavored plant-based meat products in Singapore.
Initially available at selected Fairprice stores and online store Shopee, these tasty RTC meals take less than 6 minutes to be prepared from fridge to table, and have a shelf life of up to 1 year. The products also are Halal certified and do not contain any added MSG.
Fairprice will bring in the bestselling Beefless Rendang, Marangi Beefless Satay, Chick’n Satay and Beefless Steak – Asia’s first whole cut meatless steak. Retail prices will range from S$9.90 to S$11.90 (US$7.04 – US$8.50). Green Rebel will be exclusively distributed by Indoguna Singapore.
All Green Rebel products are culinary crafted from natural plant-based ingredients, and in addition to having no added MSG, there are also no preservatives and refined sugar used. The result is an exciting range of signature Indonesian and Asian flavours that appeal to palates in this region. Whole foods such as mushroom and non-GMO soy are combined with minimally processed and wholegrain cassava flour, rice flour and whole oats to create Green Rebel’s nutrition-packed base protein. Natural spices and herbs like lemongrass, galangal, turmeric, coriander, tamarind and chilli not only impart flavour, but also umami that is integral to our taste buds — eliminating the need for added MSG.
In addition, all Green Rebel products are high in protein, and contain zero cholesterol, less saturated fat and significantly higher dietary fibre compared to their animal counterparts yet retain the texture and bite of meat thanks to its proprietary tech, Rebel Emulsion.
Green Rebel Co-Founder and Chief Innovation Officer Max Mandias has developed a set of unique processes that successfully mimics the experience of eating whole-cut meat. A proprietary formulation of coconut oil, water and natural vegan seasoning, created through emulsion technology, acts as an animal fat replacement to achieve the distinctive taste, aroma and juiciness one associates with animal protein.
This enables Green Rebel to create the fibrous meat textures evident in the whole-cut Beefless and Chick’n products. Some of Green Rebel’s flagship products include the fragrant Beefless Rendang and Beefless Steak — Asia’s first whole-cut steak that is meaty and satisfying — as well as the smoky Chick’n Satay with a hint of chicken flavour and tender texture.
All Green Rebel products are thoughtfully designed to be cooked in different methods popular in the region. Lightly flavoured with a good bite, Green Rebel “meats” are able to absorb deep flavours and marination, and are also heat-stable — making them perfect for Asian culinary methods from hotpot and stir-frying to braising, steaming, stewing, grilling, even deep frying while retaining their texture.
“We want to prove that plant-based meat alternatives can be both delicious and healthy,” said Max.
Green Rebel is part of the Burgreens Group, one of Indonesia’s leading plant-based eatery chains.
