NutriAsia, the Philippines’ largest condiments manufacturer, has recently partnered with Green Rebel, Indonesia’s leading plant-based food tech start-up, to launch a range of plant-based shelf-stable and frozen products.
Green Rebel’s offerings are sustainable, with reduced environmental impact, and healthier than traditional meat products. The collaboration aims to provide Filipino consumers with delicious and sustainable meat alternatives, expanding NutriAsia’s product range beyond condiments.
During the launch event ‘Dare to be Be Limeatless’, Max Mandias, Green Rebel Co-Founder and R&D Director, take the stage to demonstrate the versatility and flavors of Green Rebel plant-based meat products.
NutriAsia President and COO Angeline Flaminiano said, “Our collaboration with Green Rebel Foods marks NutriAsia’s first venture outside the condiments category. This is a very important step for us. With this partnership, we are moving from the side of the plate to the center. We are confident, that just as our products have become staples of every Filipino home, our consumers would also welcome these delicious, healthier, and more sustainable meat alternatives. This synergy will add yet another flavor to the Masarap, Masaya Pinoy at-home dining experience.”
Green Rebel products come with strong nutrition profiles, high protein, and fiber content, with up to 50% less saturated fat, 30% less calories, and 0 cholesterol, compared to traditional meat products. They are especially designed for consumers with a busy lifestyle as these products are ready-to-cook and take less than 10 minutes to prepare. They are even optimized for different Asian cooking methods – from high-moisture hotpot, steaming, stir-frying, wok-cooking, to grilling. And on top of all these features, they require 80% less energy and 67% less water, making them deliciously sustainable.
With its proprietary Rebel Emulsion Technology that recreates the essential mouthfeel of meat by utilizing a unique emulsion of coconut oil, water, and natural vegan seasoning, Green Rebel products are able to absorb deep flavors and marination while presenting with the distinctive taste, aroma, and juiciness associated with animal protein.
Green Rebel plant-based shelf-stable products include Indonesian Rendang Curry, Blackpepper Steak Bites, Korean-style BBQ Slices and Thai Green Curry. They will be sold at selected Robinsons, Landmark and The Marketplace branches. Meanwhile, its frozen products like Steak, Beefless Bites, Crispy Fried Chick’n and Rybs will be available through NutriAsia Foodservice Accounts.
