Green Food Factory Co, the operator of the Salad Factory restaurant chain, is investing Bt 70 million (US$2.04 million) to expand its business with the opening of 9 new stores this year.
This will bring its total number of stores to 39 by the end of this year. The influx of tourists has also led to the growth of the food services business in Thailand.
Green Food operates 3 restaurant models namely full shops, compact and kiosks, as it responds to the changing consumer demands.
It will also invest in renovating its 4 existing restaurants to be more stylish and modern in terms of design, while at the same time roll out new products and new dishes via 15 collaboration projects with local and international partners.
The company will also create new revenue from non-restaurant businesses such as salad dressing and RTE food businesses and open new sales channels. In 2019, its business grew rapidly after Salad Factory signed a joint venture agreement with Central Restaurants Group.
The company’s goal is to make Salad Factory become one of the top recognised health food restaurant chains in the country. Salad Factory serves a variety of healthy salads with 250 menu items. In 2022, the health food market was estimated at Bt 5 billion (US$146 million), up by more than 50% from 2021. There are 5 leading brands in the health food segment and they are Sizzler, getfresh, Ohkajhu, Farmfactory and Jones Salad.
