Global craving for Thai-flavored snacks

by asiafoodbeverages
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Thailand food and snack manufacturers are set to benefit from a growing global trend in favour of Thai-flavored snacks and food products.

In the US market, one of the world’s largest market for snacks and packaged food, Thai flavors recently ranked 6th among international cuisines/flavors that American consumers want to taste more of in snacks, according to the latest 2023 Food and Beverage Flavor Report compiled from a survey done on 2,000 respondents.

The high ranking signified the strong potential for Thai food products in the US market, according to the representative from New York-based Thailand’s Department of International Trade Promotion (DITP).

The survey also found that US consumers desired to see snacks in Thai flavors for baked potato chips (39%), tortilla chips (36%) and fried potato chips (34%). The most popular Thai flavours are tom yum (sour & spicy soup) and larb (spicy meat salad with toasted ground rice).

Ketsuree Vijaranakorn, Head of the DITP New York office said, “These flavours have been made popular by Thai street foods which are booming in the US. As such, food manufacturers should use this popularity to penetrate the American snack market, which is craving spicy and exotic alternatives.”

The DITP reported that snacks is the fastest growing segment in the US food & beverage sector, growing by 11.4% to US$44.9 billion in the first 10 months of 2022.

Crunchy and salty snacks like chips, pretzels, and popcorns dominated the market with a 59.3% share, followed by cookies (18.6%) and crackers (15.3%).

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